Introduction

"What paper should I specify?" is the most important environmental question graphics professionals are likely to face on a regular basis. Through our paper choices, we are directly connected to the preservation or the degradation of land, water, air, and the creatures that dwell there in.

The good news is that we have plenty of alternatives and we have the power to make responsible choices. The recycled and tree-free papers listed on this Ecological Guide to Paper generate fewer toxins and cause far less habitat destruction than standard virgin wood, chlorine bleached papers. And there are options here in nearly every grade, format and price point. We encourage you to contact the paper manufacturers for samples, pricing, and ordering information, and work with you clients and printers to specify these papers.

This Guide is intended as an easy-to-use, practical tool that makes it easy to change old paper-buying habits. Use it and share it with your friends. With the right information and a bit of initiative, each of us can be proactive in reducing waste and developing a more sustainable society.

Every reasonable attempt has been made to correctly identify these papers and their specifications. Any errors or omissions are unintentional. Please check with the manufacturers to confirm the information. If you have any corrections or suggestions, please email the Chapter Office.

The ecological guide to paper was originally conceived by Celery Design Collaborative of Berkeley, CA